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These Boots Are Made From Old Plastic Bottles Recovered In Haiti

Timberland’s latest man-boots have an interesting backstory. Their canvas-like uppers are recycled from plastic bottles picked up from the beaches of Haiti.The outdoor apparel brand gets the material from a social impact startup named Thread, which works with about 1,300 bottle pickers in Haiti. Timberland’s four boots, which build on a previous set of Thread-infused products, range from the Men’s 6-inch Canvas (price $150) to the more sporty Newport Bay Thread Canvas Chukka Boots ($75).

Thread breaks down the bottles into flakes, heats up the mixture, then passes it through an extruder, like water passing through a showerhead. It then rolls and bales up the threads, so they can be spun into fabric. The material is like polyester–after all, PET plastic, like polyester, comes from oil.

Colleen Vien, Timberland’s sustainability director, says Thread’s material is a little more expensive than a comparable fabric. But the expense is worth it as it allows the brand to tell a compelling story about the product’s provenance (see the video above featuring three trash-pickers).Timberland has a long association with Haiti. Working with the Smallholder Farmers Alliance (SFA) and the Clinton Global Initiative, it’s planted millions of trees across the island, helping farmers increase incomes and lay down sustainable seed banks. Recently, it committed to buying organic cotton from Haiti in a unique blockchain-powered project.“It gives us an opportunity to have a conversation with our consumers that we definitely feel it’s well worth the price,” she says. “We are an outdoor company and customers expect us to do things that minimize our footprint and protect the environment. Improving people’s lives is beyond what’s expected–that’s what gets people’s attention.”BSBy: Ben Schiller for FastCompany.com| March 21, 2018
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Timberland Will Get Cotton from a Nifty New Supply Chain – Haiti – if Experiment Soars

In a move that the company hopes will create a new cotton supply chain, outdoor clothing company Timberland is working with the Smallholder Farmers Alliance (SFA) on an effort to reintroduce cotton as a crop in Haiti, the company announced Tuesday. The company, along with SFA and Haiti’s Minister of Commerce and Industry, ceremoniously planted the first cotton seed to mark the start of the experiment. If the five-year initiative is successful, Timberland has committed to purchasing up to a third of the Haitian farmers’ annual global cotton supply (subject to price, quality and volume), the company says. Cotton, once the country’s fourth largest agricultural export, collapsed as a Haitian industry nearly 30 years ago due to a combination of politics and policies, Timberland says.

First, Is It Feasible?

Timberland and SFA’s cotton program was developed following a successful agroforestry model in Haiti that the two organizations had been working on in recent years. The program had Haitian farmers voluntarily tending a network of nurseries that produced up to a million trees each year. In return, farmers received training, crop seeds, seedlings and tools to help increase their own crop yields.With the success of that program, Timberland and the SFA engaged in a feasibility study to gage the potential of cotton’s return to Haiti. The groups studied ideal growing conditions, farmer interest and the availability of agricultural best practices gleaned from smallholder farmers in Africa and Asia. The study recommended that cotton be reintroduced – along with a comprehensive support system and a range of services that were not in place when cotton previously failed. By positioning cotton as a rotational crop in mixed farms that include vegetables, grain and livestock, the resulting agricultural benefits will extend far beyond a single crop, the study suggested.Next summer, the SFA will introduce cotton varieties that adapt best to local conditions and organic cultivation, and result in the highest quality cotton for cultivation in volume by smallholder farmers.With the reintroduction of cotton as an “anchor crop” in Haiti, Timberland says it also hopes to boost the economy and contribute to environmental restoration.

Wrangler Wants Sustainable Cotton, Too

In a related move – one which is also expected to help increase the supply of sustainable cotton – clothing manufacturer Wrangler recently joined a group called Field to Market: The Alliance for Sustainable Agriculture. Working with industry and academic partners, Wrangler is focusing on cotton-growing practices that will improve profitability for growers while reducing environmental impacts. Wrangler is also engaged in a pilot project for sustainable US cotton. The project involves a family of seventh-generation farmers from Alabama who will work with Wrangler and others to improve cotton yield, irrigation, energy inputs, greenhouse gas emissions and soil conservation. Forty thousand pounds of the family’s cotton will be used to make a special collection of Wrangler denim jeans that will be sold in 2018.

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